Zulu Proverb ‘Ubuntu’ Inspires Global Holistic Hospitality Practice with Pam Cruse
In my first in person podcast live at SXSW in the Creative Industries Expo, I’m joined by Pam Cruse Co-Founder and Chief Marketing Officer of Soul Community Planet (SCP). SCP is a holistic hospitality group with 9 boutique hotels that give thanks to Mother Earth and inspires guests with hand crafted hotels, coworking spaces, restaurants, and fitness centers. In this episode, Pam and I explore the journey of co-founding this business with her husband after embracing a spiritual practice inspired by her mother’s passing, while raising four daughters and growing the company globally. This is a special conversation that reflects the true essence of the MetaBusiness World, which is connecting our divine life’s purpose to the work we do in and for this world.
Here’s what we cover in this episode:
1. Applying personal values to business to truly be purpose driven. The SCP vision reflects a belief in the power of healthy living, kindness towards others and compassion for the planet.
2. Overcoming a mother’s terminal illness & transition which led to a significant shift in Pam’s perspective; catalyzing a journey of exploring beauty beyond the 3D and embracing a growth mindset.
3. Embracing a spirit of ‘ubuntu’ during the pandemic that was amplified by humanity’s deep longing for connectivity. This inspired the essence of the designs you see across the SCP spaces, activities and environments.
About Our Guest:
Pamela Cruse is co-founder and chief marketing officer of Soul Community Planet (SCP). In her role, she helps lead the formation of SCP's holistic hospitality brand and culture.
Understanding that today's travelers more and more want to refresh their bodies and souls, Ms. Cruse focuses on applying the holistic values of the company to a range of branded experiences and to the launch of hotels, restaurants, bars, marketplaces, recreational activities and consumer goods.
Ms. Cruse is a seasoned marketing executive, including tenure at Marriott International, the leading global lodging company, and Gannett's flagship USA Today publication.
Ms. Cruse is an active member of her community having served on the PTF board of St. Margaret's Episcopal School, past president of both the San Clemente Junior Woman's Club and St. Margaret's Episcopal School PTF, and volunteer positions at National Charity League.
Ms. Cruse holds a Bachelor of Science degree from the State University of New York at Geneseo, and a Masters of Business Administration from Georgetown University and resides in Southern California with her husband and four daughters.
Guest Info:
Website: https://scphotel.com/
Instagram: https://www.instagram.com/soulcommunityplanet/
LinkedIn: https://www.linkedin.com/in/pamela-cruse-a74761b4
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